Does This Sound Like You?
If you answered “yes” to any of these, then you’re not alone.
The bad news is that you’re not taking advantage of the single most effective tool to build awareness, get new customers, make more sales, and keep customers coming back for more. The good news is that many of your competitors are also missing out. Don't let them get ahead of you ...
In this course you'll learn how to build a solid online presence that gets results specifically for businesses in the green industry. Whether you're a landscaper, arborist, designer, grower or garden center owner, I'll guide you through the steps to reach more people, get more clients and increase your revenue - without taking up a ton of time or wasting money on tactics that just don't work.
I know how frustrating it is to find and retain clients in the green industry, and I'll be sharing everything I've learned over the past 15+ years for using the internet to find and keep clients, and GROW your business!
About the Course
This course is based on a 2-day, in-person workshop that I offer several times a year. I know that not everyone can take 2 days off to travel, not to mention the expenses associated with that. So I created this 6-week online version to make the content available to more people.
In addition to the lessons, you also get ...
LIFETIME access to the GROW Facebook community – a private Facebook group where you can share information, ask questions, and hang out with all the other course participants. I’m in there regularly offering support and feedback.
A weekly live Q&A - I'll answer any questions you submit in advance and the Q&A is recorded so you can watch it whenever you want.
Downloadable handouts, checklists and worksheets that you can refer to time and time again, and
A full year of access to this course so no matter how many times it's updated, you'll always have access to the latest and greatest information and tutorials.
You'll get pre-course materials by email so you can get started right away.
NOTE: This course assumes that you already have a website in place. If not, I recommend that you take BUILD Your Website first.
"Monica's talk...was one of the best talks I have attended in a very long time. She opened our eyes to the oh-so-important world of websites, email marketing, social media, and so much more. I urge you to attend any talk Monica gives."
Jan Johnsen - Johnsen Landscapes & Pools
"I just finished taking the workshop with Monica. It was excellent; organized, well-represented and presented. I'm very excited to take all the information she presented back to our office, utilizing it in our marketing campaigns. It was all very relevant to the tree industry and our marketing."
Megan, Favreau Forestry
If you’re not sure how to get started, are struggling to make your online presence work for you, or are simply looking to enhance the way prospects and customers interact with you and your business, then this course is for you!
You'll get an overview of how to create a blueprint for online marketing success. You'll learn how to:
GROW Your Web Presence consists of a series of lessons delivered to you over the course of 4 weeks.
These lessons are recorded and are available online, anytime, on your computer or mobile device. Each class can be viewed on demand, so you can watch (and re-watch) at your convenience.
You'll have access to the class video (streaming media), as well as support materials such as the slide deck (PDF), and a "cheat sheet" (PDF) with links to resources, templates, and other helpful information.
Plus, all the strategies, tips and tools recommended in this course are either free or very cost effective!
"Monica is my 'go to web guru'! She has been an ongoing source of expertise... I can highly recommend her."
Karen Chapman, Le Jardinet
"... really focused. No ramblings. Just great concrete info delivered in a concise understandable manner. Loved the analogies - made things clearer. More people need to hear Monica speak - she's awesome."
Cristina da Silva, Horticulturist and garden writer
Reach More People & Generate More Sales
Once you’ve taken the course and put the key points into action, you’ll be able to:
1. Evaluate and increase the ROI of your marketing efforts by focusing on what works best
2. Position your business to appeal to your ideal customers so that they want to work with you
3. Improve your ranking in the Google search results so more people can find you easily
4. Strengthen your lead nurturing so people are ready to buy from you
5. Avoid costly online marketing mistakes (including breaking the law!)
6. Quickly bring in more qualified leads whenever you need more business
7. Improve the effectiveness of your website to bring down your customer acquisition costs
Hi there, I'm Monica, and I'll be your instructor for this course.
As an Industrial Psychologist, I have a Ph.D. in psychology. Don't worry, I can’t read your mind! But after 19 years working with some of the world’s largest companies (like Pepsi, Walmart, and Google), I know a thing or two about applying psychological principles to grow your online influence, increase revenue, and achieve business goals.
As a Digital Strategist, I've built award-winning websites and developed the online presence for all kinds of companies, from solopreneurs to huge e-commerce sites. I've been doing online strategy, branding, and development since 1999, before many companies even had a website. By using what I know as a psychologist, I'm able to create highly effective websites that both visitors and business owners love.
And as a Licensed Arborist, Garden Designer and former owner of Hemingway Horticulture, I have unique insight into building a green industry business. I specialize in helping green industry business owners develop successful companies in a highly competitive market by building a strong online presence.
"The workshop was eye opening! [Monica] obviously knows what she is talking about. [She has] a lot of experience in the tree care business and in the human aspect which makes her the perfect partner for tree care marketing in our eyes. Would absolutely recommend this workshop to every business!"
Iris Schakenbos, Arbor Experts
"Outstanding workshop! Provided a number of very good points in which I could improve my website."
Christopher Dart, Dart's Tree Farm
Why I'm Offering GROW Your Web Presence Online
I built GROW Your Web Presence based on the work I've done with clients over the last 9 years using my proprietary Online Success System and processes. You'll discover the industry secrets and my personal tips for using the internet to build your green industry business.
I normally offer this as a 2-day workshop in which we do the work together. However, not everyone can attend an event like that, and others prefer to learn on their own and at their own pace. So I've put the content into a series of videos and downloads that you can use whenever you want.
For those who would like help setting up all of the technology, I offer a VIP Technology Package where my team will set up your MailChimp account and template, Google Analytics and Search Console accounts, Facebook page, and Google My Business page. You'll then be able to jump right into the course content without worrying about the tech side of things. You'll see an option to purchase the package on the course checkout page.