Does This Sound Like You?
If you said “yes!” to any of these, you’re not alone.
So let's do something about it!
In this course you'll learn how to build a highly effective, professional website that gets real results for your green industry business.
I'll guide you through the steps one by one, with simple, jargon-free explanations. It won't take up a ton of time and you won't waste money on tools and tactics that just don't work.
Don't worry if you're a complete beginner - this course is specifically created for YOU. I teach you everything you need to know and none of the stuff you don't. That way, you won't get bogged down by useless details or overwhelmed with technical mumbo-jumbo.
I know how frustrating it can be to find and retain customers, especially when you don't have a great website. So I'll be sharing the best tips I've learned over the past 15+ years about how to create and use a website to BUILD your business!
About the Course
This course is based on a 2-day, in-person workshop that I offer several times a year (2 Days to Done). I know that not everyone can take 2 days off to travel, not to mention the expenses associated with that. So I created this 6-week online version to make the content available to more people.
Here's what really sets BUILD Your Website apart from ANY other course - it's designed specifically for green industry business owners.
In addition to using examples from our industry so you can see how they apply to your own website, you'll get the following website elements that have been developed and customized for the green industry -
Other than the content and your own branding and/or images, I'm giving you everything you need to build an awesome green industry website!
By the end of the course you'll be able to -
This online course will give you the skills, knowledge and confidence you need to create a website that truly works for your business.
In addition to the lessons, you also get ...
LIFETIME access to the GROW Facebook community – This is a private Facebook group where you can share information, ask questions, and hang out with all the other course participants. I’m in there regularly offering support and feedback.
A weekly live Q&A - I'll answer any questions you submit in advance and the Q&A is recorded so you can watch it whenever you want.
Downloadable handouts, checklists and worksheets that you can refer to time and time again, and
Lifetime access to this course so no matter how many times it's updated, you'll always have access to the latest and greatest information and tutorials.
You'll get pre-course materials by email so you can get started right away.
"Monica's workshop...was one of the best workshops I have attended in a very long time. She opened our eyes to the oh-so-important world of websites, email marketing, social media, and so much more. I urge you to attend any talk Monica gives."
Jan Johnsen - Johnsen Landscapes & Pools
"I just finished taking the workshop with Monica. It was excellent; organized, well-represented and presented. I'm very excited to take all the information she presented back to our office, utilizing it in our marketing campaigns. It was all very relevant to the tree industry and our marketing."
Megan, Favreau Forestry
If you’re not sure how to get started, are struggling to make your website work for you, or are looking for ways to make your business more appealing to prospects and customers, then this course is for you!
You'll learn how to:
PLUS, you'll get EVERYTHING you need to build your site quickly and easily, including:
There's no need to search for tools, templates or forms - they're all provided. And everything is tailored specifically to the green industry, whether you're in tree care, lawn care, landscaping, landscape/garden design, irrigation, etc..
A website that works - A mobile-responsive WordPress site with a customized theme that looks exactly how YOU want it to look. Plus all the bells and whistles you need to make it work for your business.
Beautifully designed - A professional site that reflects your brand and personality - without having to pay a website designer.
Totally customized - Every business is different. Every website should also be different. Don't sacrifice your needs to fit some pre-built template - build a site that's customized to YOUR needs.
Search engine friendly - There's no point building a website if Google, Bing, Yahoo, etc can't find it. You site will have proper SEO baked right in for optimum search engine ranking.
BUILD Your Website consists of a series of lessons delivered to you over the course of 8 weeks.
These lessons are recorded and are available online, anytime, on your computer or mobile device. Each class can be viewed on demand, so you can watch (and re-watch) at your convenience.
You'll have access to the class video (streaming media), as well as support materials such as the slide deck (PDF), and a "cheat sheet" (PDF) with links to resources, templates, and other helpful information.
Plus, all the strategies, tips and tools recommended in this course are either free or very cost effective!
"Monica is my 'go to web guru'! She has been an ongoing source of expertise... I can highly recommend her."
Karen Chapman, Le Jardinet
"... really focused. No ramblings. Just great concrete info delivered in a concise understandable manner. Loved the analogies - made things clearer. More people need to hear Monica - she's awesome."
Cristina da Silva, Horticulturist and garden writer
Hi there, I'm Monica, and I'll be your instructor for this course.
As an Industrial Psychologist, I have a Ph.D. in psychology. Don't worry, I can’t read your mind! But after 19 years working with some of the world’s largest companies (like Pepsi, Walmart, and Google), I know a thing or two about applying psychological principles to grow your online influence, increase revenue, and achieve business goals.
As a Digital Strategist, I've built award-winning websites and developed the online presence for all kinds of companies, from solopreneurs to huge e-commerce sites. I've been doing online strategy, branding, and development since 1999, before many companies even had a website. By using what I know as a psychologist, I'm able to create highly effective websites that both visitors and business owners love.
And as a Licensed Arborist, Garden Designer and former owner of Hemingway Horticulture, I have unique insight into building a green industry business. I specialize in helping green industry business owners develop successful companies in a highly competitive market by building a strong online presence.
"The workshop was eye opening! [Monica] obviously knows what she is talking about. [She has] a lot of experience in the tree care business and in the human aspect which makes her the perfect partner for tree care marketing in our eyes. Would absolutely recommend this workshop to every business!"
Iris Schakenbos, Arbor Experts
"Outstanding workshop! Provided a number of very good points in which I could improve my website."
Christopher Dart, Dart's Tree Farm
Why I'm Offering BUILD Your Website Online
I created BUILD Your Website based on the award-winning work I've done with a wide range of clients over the last 10 years. You'll discover the industry secrets and my personal tips for creating a website that builds your business.
I normally offer this as a 2-day workshop (called 2 Days to Done) in which we do the work together. However, not everyone can attend an event like that, and others prefer to learn on their own and at their own pace. So I've put the content into a series of videos and downloads that you can use whenever you want.
For those who would like help setting up all of the technology, I offer a VIP Technology Package where my team will set up your website hosting, plugins and theme (you'll add the content and customize it), Google Analytics and your Search Console account. You'll then be able to jump right into the course content without worrying about the tech side of things. You'll see an option to purchase the package on the course checkout page.