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GROW Your Web Presence
Welcome to the Course
What To Expect (2:50)
A Quick Course Overview (2:56)
How You Can Give Your Feedback
How You Can Communicate With Me and Each Other
Module 1: Build The Foundation For A Successful Web Presence
Define Your Business Goals (9:08)
Download - Define Your Goals
Define Your Customers (9:27)
Download - Define Your Customers
Everything Has a Purpose (4:24)
Download - Define the Purpose
Review your Positioning/USP (2:51)
Download - Review Your Positioning
Get Your Building Blocks in Place
Your Feedback
MODULE 2: How To Get Found Online With Local SEO
INTRODUCTION: What Is SEO & How Does It Work? (6:20)
Anatomy of a SERP (Search Engine Results Page) (7:00)
How to Optimize Your Website Homepage
How to Verify Your Website in the Google Search Console (10:08)
How to Make Sure Your Site is Mobile-Friendly (6:37)
Local SEO: How to Rank Your Local Business in the Search Results (17:55)
Local Citations: The Importance Of A Good NAP (20:46)
Take It From Here: Draft Your NAP & Claim 5 Citations
Questions & Feedback
MODULE 3: Building Your Online Reputation
Why Your Reputation Is So Important (6:32)
Setting Up Your Facebook Page (22:05)
Setting Up Your Google My Business Page (16:59)
How To Find the Link For People to Leave Facebook Reviews (2:14)
How To Find the Link For People to Leave Google My Business Reviews (3:48)
How To Create "Pretty" Links To Review Sites (4:23)
How To Ask For Reviews (7:46)
What To Do With Online Reviews & Testimonials (7:38)
Swipe File - Emails & Postcards/Letters To Ask For Reviews
Take It From Here: Get 5 Online Reviews
MODULE 4: Generate Repeat Business and Referrals through Email Marketing
Before You Start (6:20)
A Few Definitions & Important Legal Issues (15:55)
How To Set Up A Free MailChimp Account (21:05)
Building Your Email Template in MailChimp (14:48)
How to Write Emails That Get Opened & Clicked On (25:25)
DOWNLOAD - Ideas For How To Grow Your Subscriber List
Take It From Here: Plan Out Your Next 6 Months
MODULE 5: Analytics - How Do I Know Any Of This Is Working?
INTRODUCTION: Why Metrics Matter (6:53)
DOWNLOAD: Definition of Key Google Analytics Terms
How to Set Up & Install Google Analytics (6:38)
Enable These 3 Important Features (4:30)
Set Up Goals In Google Analytics To Track Conversions (5:19)
MailChimp Analytics - What to Track & What it Means (18:44)
How & Why to Set Up Call Tracking (9:51)
Take It From Here: Develop Your Baseline Measurements
Questions & Feedback
How to Set Up & Install Google Analytics
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